HOME
PORTFOLIO
Behind the Viewfinder
BIO
CONTACT
Site Logo
Shop for Prints and More
Instagram
Client Galleries
How much?...you ask
Clothing Designs - Shop Here
Site Logo
HOME
PORTFOLIO
Behind the Viewfinder
BIO
CONTACT
Shop for Prints and More
Instagram
Client Galleries
How much?...you ask
Clothing Designs - Shop Here

Oct 10, 2020

Covid19 and Your Brand - Why Good Photography is More Important Now.

Here we are as small businesses trying to handle a major shift in marketing as a result of this pandemic situation.  No more handshakes, shared lunches or coffees without masks and distancing, and the number of walk-ins through your front door drastically curtailed. Where is everyone??????

Online.

According to a number of surveys, roughly 65% of North Americans are networking remotely, or working from home.  So you're not going to see them in your local coffee shop. And they won't see you. Which makes it all the more important that you be visible online, of course. You're probably already exploring different channels to reach out to new and old customers, and learning a new set of skills to boot.

Please, please be sure that your images are authentic and engaging. Get rid of the generic stock photos on your website that look like everyone else on your street, and make sure your social media sites aren't jammed with the latest crazy filters, or weird colour casts. I used to work at a large corporation and one day I pointed out that according to the photos used in their marketing collateral, a woman was having an affair and going on vacation with different two men. Models of course, picked up from a stock photo agency, and over 5 years of using these images, no-one had noticed the scandal inherent in the images.

You can stand out and shine, and a small investment of a few hours will take care of your image library for months ahead.  I have clients who are still making their way through the shots I provided them with two years ago, and they look as fresh as today.

I'm here, at home, waiting for your call.  And maybe coffee at a distance, of course.

Share
http://www.bjclayden.com/blog/covid19-and-your-brand-why-good-photography-is-more-important-now Copied
Previous Next
Latest Posts
Wearable Art as an Answer to Covid
May 20, 2021
Covid19 and Your Brand - Why Good Photography is More Important Now.
Oct 10, 2020
Summer Salsa at Robson Square
Jun 04, 2019
Subscribe to Newsletter
Follow me
Wearable Art as an Answer to Covid
May 20, 2021
Wearable Art as an Answer to Covid
Oct 10, 2020
Covid19 and Your Brand - Why Good Photography is More Important Now.
Summer Salsa at Robson Square
Jun 04, 2019
Summer Salsa at Robson Square
Sell Art Online
bj-clayden
Made with Pixpa
Share
http://www.bjclayden.com/blog/covid19-and-your-brand-why-good-photography-is-more-important-now Copied